Privacy Policy
Effective Date: January 14, 2026
Yingya Beauty International Co., Ltd. (hereinafter referred to as “we”, “us”, or “our”) is the operator of the BÉLLE MADAME brand and this online store. We value your privacy and are committed to protecting your personal data in accordance with applicable laws and regulations.
1. Types of Personal Data We Collect
When you use our store, register as a member, log in, place orders, participate in promotions, or contact customer service, we may collect the following information:
1. Identification data: name, phone number, email address, shipping address, member account information
2. Personal attributes: gender and date of birth (used for member services, birthday offers, and segmented marketing)
3. Transaction and service records: order details, payment methods, purchase history, return and exchange records, customer service communications
4. Technical and usage data: device type, browsing records, IP address, cookies or similar technologies
2. Purposes of Collecting and Using Personal Data
We collect and use personal data for purposes including but not limited to:
1. Member registration, identity verification, and account management
2. Product sales, order processing, payment handling, delivery, and after-sales services
3. Customer support, inquiry handling, and dispute resolution
4. Member benefits, birthday rewards, marketing campaigns, and segmented notifications
5. Website operation analysis, service optimization, and system security maintenance
6. Compliance with legal obligations or requests from competent authorities
3. Third-Party Services and Data Sharing
To provide essential services, we may use third-party service providers, such as login services, payment processors, logistics providers, and website analytics tools. Personal data will be shared only to the extent necessary to provide such services, including:
1. Third-party login services (e.g. LINE Login / Quick Registration)
2. Payment service providers (credit card, bank transfer, etc.)
3. Logistics and delivery service providers
4. Website traffic and operational analytics services
These third parties process data in accordance with their own privacy policies and applicable laws. We require them to use personal data only within the necessary and lawful scope.
4. Cookies and Similar Technologies
We may use cookies or similar tracking technologies to enhance user experience and website functionality. You may manage or disable cookies through your browser settings; however, certain features of the website may not function properly as a result.
5. Use, Disclosure, and Protection of Personal Data
1. We use personal data only within the scope of the stated purposes and do not sell or exchange your personal data without authorization.
2. Personal data will not be disclosed to unrelated third parties unless required by law, judicial authorities, competent authorities, or necessary to complete transactions and provide services.
3. We implement reasonable administrative, technical, and physical safeguards to protect personal data from unauthorized access, disclosure, alteration, or destruction.
6. Your Rights Regarding Personal Data
In accordance with applicable personal data protection laws, you have the right to:
1. Request access to your personal data
2. Request a copy of your personal data
3. Request correction or supplementation of inaccurate data
4. Request cessation of collection, processing, or use
5. Request deletion of personal data
To exercise these rights, please contact us using the information below. For security purposes, identity verification may be required.
7. Marketing Communications
If you consent to receive marketing communications, we may send promotional messages via email, SMS, or messaging applications. You may opt out at any time by following the instructions in the message or by contacting customer service.
8. Policy Updates
We reserve the right to update this Privacy Policy at any time. Updated versions will be published on our website without separate notice. We recommend reviewing this policy periodically to stay informed of any changes.
9. Contact Information
If you have any questions regarding this Privacy Policy or personal data matters, please contact us:
LINE Customer Service: @966mkeds
Customer Service Phone: +886-5-285-4796
Last Updated: January 14, 2026
